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Your Guide to Navigating the Kitchen January Sales Successfully

Chris Turnbull

Your Guide to Navigating the Kitchen January Sales Successfully

Welcome to our ‘Your Guide to Navigating the Kitchen January Sales Successfully’. As the January Sales season approaches, many retailers are readying to launch promotions for their kitchen sales. Advertisements are rife with enticing offers like ‘Free items,’ ‘Reduced prices,’ and Free fitting’. However, as alluring as these headline prices may appear, they often represent just a fragment of the overall story and the final quote.

At Nicholas Hythe Kitchen Design Studio, we’re not shy about competing with any retailer, whether local or national. Our approach, however, is grounded in full transparency. We believe in providing our customers with a comprehensive quote of the costs involved, upfront, rather than luring them in with misleading initial figures that inflate significantly by the end.

To help navigate these often-confusing sales tactics by our competitors, we humbly offer ten crucial tips you may wish to consider:

1. Pricing Details:

The ‘mega discounts’ usually apply only to the furniture, excluding other essential kitchen elements. When you factor in appliances, worktops, fitting costs, and necessary services like plumbing, electrical work, and plastering, the actual price escalates far beyond the initial quote.

2. Selective Discounting:

Typically, the sales prices apply to a limited range of products, often those that are overstocked or nearing discontinuation.

3. Payment and Installation Terms:

Before engaging an installer, many retailers require full payment or separate contracting. This arrangement often leaves customers vulnerable to additional costs for resolving any snags or issues.

4. Quality Concerns:

The quality of the furniture from these sales might not live up to your expectations. At Nicholas Hythe Kitchen Design Studio, we are so confident in our quality that we openly share our furniture specifications for direct comparison.

5. Customisation and Fit:

Unlike bespoke options tailored to your specific space, off-the-shelf kitchens from these sales may require significant adjustments to fit properly.

6. Service and Measurement Accuracy:

Some retailers offer instant quotes based on customer-provided measurements, a practice fraught with risks. At Nicholas Hythe, we understand the critical importance of precise measurements, especially given the impact of factors like plastering can have on dimensions.

7. Installation Expertise:

If they’re providing installation, many retailers outsource installation to unknown third parties, potentially compromising the quality of the final product. In contrast, we use a select group of contractors familiar with our products and standards, ensuring a seamless installation process.

8. Project Management:

With some retailers, customers will often end up managing their own project, coordinating various tradespeople. This approach can be challenging and inefficient. We, however, provide comprehensive project management, ensuring a well-orchestrated installation.

9. Safety Standards:

The safety aspect in kitchen installation is often overlooked. For us, safety is a priority, and we take meticulous steps to ensure that all work is conducted safely and to the highest standards.

10. Warranty and After-Sales Support:

One aspect often overlooked is the warranty and after-sales support provided. A good kitchen sale should come with a reliable warranty and responsive customer service. This ensures that any post-installation issues are addressed promptly and effectively, giving you peace of mind about your investment.


In conclusion, our ‘Your Guide to Navigating the Kitchen January Sales Successfully’ is designed to provide you with the knowledge and insights needed to make informed decisions. From understanding the hidden costs to appreciating the importance of quality, customisation, and safety, this guide is your ally in finding the perfect kitchen solution. Remember, the key to a successful kitchen upgrade lies not just in attractive prices but in the overall value, including reliable warranties and after-sales support.


At Nicholas Hythe, voted ‘Most Trusted Bespoke Kitchen Design & Installation Company 2024 – Cambridgeshire’ at the SME News UK Enterprise Awards 2024 and the only Trading Standards approved kitchen designers and installers in Cambridgeshire, we actively guide clients to make the best decisions for their needs. We streamline the refurbishment process, ensuring it’s efficient, safe, and stress-free. If you’re navigating today’s kitchen renovation challenges, let us help and guide you and when you’re ready, why not book an appointment with us, free and with no-obligation?